Just Do It
Let me tell you, almost everything in “business” is simple, but not easy. What’s Nike’s slogan? Just do it. It’s that simple. What makes people successful? How are these people able to accomplish what others do not? Based on my knowledge and experience, successful people have determination and self-discipline, but mostly just the former. Sure, some of the extremely successful people are borderline genius, but for the most part the successful people you know or hear about, just don’t give up on their dreams. They don’t take no for an answer. If they want to start a business, they just do it. If they want to become a lawyer, they just do it. If they want to write a novel, they just do it. Everything is easier said than done, but if there are barriers to your dreams, there are ways to overcome them. If there is a will there is a way.
I do my best. Not just in terms of running a business, but I do my best at everything. Don’t you owe it to yourself, if not others, to do your best? I’m not saying be competitive or work all day every day, but when you do work, work your tail off. At the end of the day, the same amount of time would have elapsed, whether or not you worked at your highest capability. Working effectively or hard can save you time to do other things and I’m assuming I don’t have to explain the value of time. If you have a must do, just do it! Why procrastinate? Just do it.
If you can’t do your best, maybe you just don’t like what you do. So quit. Do something you are passionate about, so you can work hard and feel good about what you do. It took me a long time to realize this, even though the objective on my resume read, “to find a position I am passionate about.” If you have a passion for shoes, sell shoes. If you have a passion for sushi, start a sushi blog and sell sushi products. My old friend always told me “choose a job you love and you will never have to work a day in your life.”
Do as you say and say as you do or practice what you preach. Putting these words into play is a simple solution to self-improvement. If you talk about these standards, you better hold yourself accountable to them. In this day and age, I couldn’t care less about what people say. I put much more weight in their actions than their words. What are the odds when somebody tells me they want to start a business that they will actually do it? If I had to choose a number, I’d say 5%, and to think that I surrounded myself with motivated and intelligent individuals. If I see anybody trying to put their words into action, I am certain that one day they will be successful.
Nike, in 1964 was merely a distributor for a shoe maker. But today Nike, represented by that slick-old swoosh symbol (designed in 1971), sells athletic equipment that has seamlessly integrated into our everyday culture. Currently, Nike has a market cap of over $40 billion and is estimated on average to sell about 2 billion shoes a year. Before 1964, Nike was known as the Greek goddess of victory. I’ll end with a Nike Ad from 2007:
Sooner or later, you start taking yourself seriously.
You know when you need a break.
You know when you need a rest.
You know what to get worked up about and what to get rid of.
And you know when it’s time to take care of yourself, for yourself.
To do something that makes you stronger, faster, more complete.